Best Channel Managers
Brand manual, v2026.1

Best Channel Managers brand manual

The complete visual and verbal identity for Best Channel Managers: logo, wordmark, palette, typography, voice, and usage rules. Use this page as the single source of truth when designing anything that carries the brand.

The mark is three rising rooftop bars, a shortest, medium and tallest silhouette, representing vacation rentals ranked side by side. The tallest bar (our top pick) is solid white and topped with a small yellow highlight dot. Reads instantly as "compare and rank rentals" and holds together down to favicon size.

16px
32px
64px
128px
Do
  • Keep the tile square with a soft radius.
  • Preserve the sky-cyan gradient background.
  • Maintain clear space equal to the yellow dot on all sides.
  • Use on white or light surfaces at any size ≥16px.
Don't
  • Recolor the gradient or replace the yellow dot.
  • Stretch, rotate, or add drop shadows beyond the built-in inner shadow.
  • Place on busy photographic backgrounds without a solid tile behind it.
  • Rebuild the bars in a different arrangement or count.

2. Wordmark

The wordmark is set in Georgia Bold at a tight tracking of, -0.01em. "Managers" is always rendered in the accent color to anchor the brand. Stack on two lines, "Best Channel" over "Managers".

Best ChannelManagers
Best ChannelManagers

3. Color palette

All colors are defined as CSS custom properties in src/styles.css. Reference the token, never the raw hex, in components.

#0EA5E9
Accent (Sky Cyan)
--color-accent
Primary brand color, links, CTAs, active states
#0284C7
Accent Hover
--color-accent-hover
Hover / pressed state for accent surfaces
#E0F2FE
Accent Soft
--color-accent-soft
Highlighted rows, pills, subtle callouts
#0B0B10
Ink
--color-ink
Primary text, headlines
#1F2937
Ink 2
--color-ink-2
Secondary body text, dark UI surfaces
#FFFFFF
Background
--color-bg
Page background
#F3F5FA
Surface
--color-surface
Section background, cards
#E7ECF3
Surface 2
--color-surface-2
Nested surfaces, table headers
#6B7280
Meta
--color-meta
Meta text, captions, muted labels
#E4E8EE
Hairline
--color-hairline
Borders, dividers, rules
#059669
Positive
--color-pos
Feature checks, success
#B91C1C
Negative
--color-neg
Missing features, warnings
#F5B301
Star
--color-star
Editorial star ratings
#00B67A
Trustpilot
--color-trustpilot
Trustpilot-branded elements only

4. Typography

One typeface site-wide: Inter, for both headings and body. Headings run at weight 700 with a tight line-height of 1.15. Body copy is 16px / 1.6 in ink.

H1, 48px / 700
The vacation rental channel manager shortlist
H2, 30px / 700
Compare side by side
H3, 20px / 600
Why trust these rankings
Body, 16px / 1.6

Independent, hands-on reviews of the leading channel managers for vacation rentals. Every tool is tested against a common task list before it earns a score.

Meta, 14px, color meta
Last updated July 2026, by the editorial team.

5. Voice and tone

We sound like
  • Editorial, not salesy. We rank, we don't pitch.
  • Specific and testable ("two-way iCal in under 5 minutes"), not vague ("powerful sync").
  • Plainspoken. Short sentences. Active voice.
  • Confident about verdicts, transparent about limits.
We avoid
  • Em-dashes, use commas instead.
  • Vendor marketing copy, "world-class", "cutting-edge", "seamless".
  • Emojis in editorial copy.
  • Fabricated data, every stat is sourced or clearly labeled editorial.

6. Naming

Full name
Best Channel Managers
Short name
Best Channel Managers (no abbreviations)
Domain
bestchannelmanagers.com
Byline
Best Channel Managers research team